They can even offer it as open source to them, they will never succeed until they understand that customers are buying a brand, not just sending and recieving money.
What I always say is that its not that yuCash, Airtel Money or Orange money have problems, in fact they are superior to Mpesa in many ways, but its the perception the market has of a particular brand. Everyone knows Saf is an expensive network, and we sit there complaining, they increased call rates, no one migrated. MNP came, no one migrated (I hear less than 50,000 ported then returned).
Its because the Safaricom brand is reliable. Its because Safaricom delivers!
Mpesa is riding on a brand called Safaricom, a brand that delivers as promised, not like Airtel that keeps telling people lies month in month out (3G has never been launched since June 2011, woe unto you if you ported! Very few cases are success ports), calls are ok on Airtel and YU, very cheap on Orange, its because they only sell voice, and a very small broadband. Kenyans want an all inclusive brand that's reliable. Yu becomes erratic out of Nairobi, same to Airtel and Orange. Only the Safaricom signal is consistent through out the nation with 3G and Voice in equal measure.
They can't handle the customers now with their small market share. Can't imagine the chaos of either of the NMO's (YU, Airtel or Orange) were offered 1/3 of Safaricom's customer base.
On Wed, Feb 1, 2012 at 11:50 AM, Job Muriuki <muriukin@gmail.com> wrote:
Of course there are other reasons to stick with Safaricom like true mobile broadband since 2005/6 (not sure when).
Methinks they are the more dynamic operator at least with respect to adopting and rolling out improvements to mobile.