Just to add a few thoughts from experience, if it is helpful to anyone: Logistics is one of the most important and will add a huge amounts to your expenses. The need for high turnover retail still needs to be taken in consideration, else it will not be viable. Sub-leasing logistics will not and does not work in KE as the courier rates are beyond any feasible volumes and they are not very reliable. Imagine someone ordered perishable goods only for them to rot as the bike riders did not show up of got late or were assigned other things to do. This is one of the reasons why KE online has slow uptake and will take time to reach volumes. It can be done but needs to be sustained over a longer period. Ofcourse, if one is selling a porshe or bentley, then market is very different. After looking at today's report by KICTB, it carries a lot of vital information of whether web or SMS or combined. Please have a look.