No one wants to pay for information anymore, after all the internet is overflowing with free information that is available to me even on the move on my mobile device. This seems to be the prevailing notion for many who continue to insist that the internet is “free”; but “if you are not paying for something, you are not the consumer; you are the product being sold” and the trade off for this deceptively free access to information is your personal data.

- http://www.mbuguanjihia.com/2012/the-cost-of-free-the-business-model-of-the-internet.html