The question is - what is the consumer trend ?
Currently, Apple is doing well releasing the iPhone 4 and the iPad 2.0 -- But once all the clients who need these products have got them - what next for Apple, say next year ? Or two years from now ?
Because unlike women clothing; an electronic piece is for keeps - especially an expensive one like Apple products - unless its lost or damaged !
The App-Store is currently their best and probably sustainable bet...