I knew they will never make it because of their attitude! They think everyone is poor in Africa. When they start talking low cost strategy, they should have asked themselves why MPesa is only popular in Kenya and not other countries with the same geometrics.

When they talked porting, I foresaw a failure, when they talked low tariffs, I foresaw failure. Of course I knew they can make it if they changed their attitude towards Kenyans. Thats all that matters.

Its not that we use the saved money to buy food, its just that we never really liked their network! No one really went there for good, Kenyans just want a reliable mobile partner - it happens Vodafone affiliates are very good at this game, and Airtel is finding this a tough game of chess.

I hope they stop talking that stupidly next time they are addressing the world, their rants will affect investors keen to invest in Africa. Thankfully, Vodafone has shown how to do it right - first time.

Peter

On Mon, Mar 12, 2012 at 8:30 AM, geoffrey gitagia <ggitagia@gmail.com> wrote:

umm ...then why is his strategy failing.....

On Mon, Mar 12, 2012 at 8:19 AM, Bernard Mwagiru <bmwagiru@gmail.com> wrote:

http://goo.gl/DAxf3

“Unlike India, we were surprised that in Africa, lower tariffs could not increase volumes.In Africa subscribers use the money saved on lower calling rates to buy food and not to talk more. This means that we have to think of a new model that works there.” -- Sunil Mittal