Wananchi Group’s multi-media brand Zuku is gearing up for an extensive rebranding after the firm announced that it would be launching exclusive programming. The home-grown company seeks to dislodge South African-based DSTV from its pedestal as one of the top premium television content providers with the introduction of a Sh1.5 billion content development division, to be known as the Wananchi Programming Group (WPG). The division aims to produce local content for its viewers. “Global pay-TV penetration range between 20 to 80 per cent, while in Africa the penetration is still less than 0.1 per cent. This disconnect is where we see a great opportunity. At the same time, we want to offer our viewers content that add value to their viewing experience,” said Richard Bell, the Chief Executive Officer of East Africa Capital Partners, the majority shareholders of Wananchi Group. http://www.businessdailyafrica.com/Company%20Industry/Wananchi%20raises%20th...