
28 Jun
2011
28 Jun
'11
9:13 p.m.
You must: 1. Target broad niches - Hypertargeting will not work for Africa. The rewards are too small. 2. At the very least, have a business that will scale regionally - Kenya's 40 million people will never put you in the Silicon Valley league, but East Africa's 142 million people could. That is all I have to say.