On Wed, Mar 24, 2010 at 5:15 PM, aki
<aki275@googlemail.com> wrote:
http://www.fifa.com/aboutfifa/federation/releases/newsid=1143253.html
For the first time in the history of the FIFA World Cup™, the action
on the field at next year's tournament will be broadcast using the
next-generation technology 3D. FIFA today (3 December 2009) announced
that it had signed a media rights agreement with Sony, an official
FIFA Partner, to deliver 3D images from up to 25 matches of the 2010
FIFA World Cup South Africa™. To this end, FIFA will use the best
expertise available in its production in 3D, and take advantage of
Sony’s technologies and knowhow in the area of 3D. This groundbreaking
deal means that viewers watching the matches on Sony’s 3D products
will experience the sheer immediacy and visual clarity of the action
as if they were on the pitch themselves. FIFA is working on whether a
live right will be offered in the coming months. “This propels the
football fan into a whole new viewing dimension and marks the dawning
of a new era in the broadcasting of sport,” said FIFA Secretary
General Jérôme Valcke. “We are proud that the FIFA World Cup can serve
as a platform for advancing technology and the viewing experience, and
are truly fortunate to have Sony as a partner in this endeavour.” “The
transition to 3D is underway, and, we, at Sony, intend to be leaders
in every aspect. Our sponsorship of the FIFA World Cup allows us to
leverage our cutting-edge 3D technology and premier products with
dazzling content to produce a unique and totally compelling viewing
experience. 3D viewers around the world will feel as though they are
inside the stadiums in South Africa, watching the games in person,”
said Sir Howard Stringer, Chairman, CEO and President of Sony
Corporation. Sony Pictures Entertainment will produce and distribute
the official 3D film of the 2010 FIFA World Cup South Africa™ after
the event.
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