WebProNews reports that Google and the Egyptian Ministry of Communications and Information Technology have signed a $10 million contract regarding business and workforce development in Egypt.  According to the site the deal was signed in Washington D.C during the Egyptian Minister of ICT, Dr. Tarek Kamel, visit this week along with a representative for the Information Technology Industry Development Agency (ITIDA) .WebProNews news says that The Google deal was made for the promotion of Egyptian products and services using Google’s advertising platforms. And under the agreement, Google will invest 25% of the money back into the Egyptian economy. “Over the medium to long term, Google’s USD $2.5 million investment agreement may include: growing digital media start-ups, incubation venture capital, angel funding of the ICT sector and potentially training students in online advertising.”

According to Wael Ghonim, Google’s Product & Marketing Manager, Middle East & North Africa, Egypt will promote by using Google advertising technologies the following sectors: Tourism, IT and Industrial Business.Campaigns will have a global nature and will target audience in US & Europe as well as the Arab countries. He added nothing has been decided yet in terms of the details, but the ad campaigns are expected to be combination of text / display ads. Sources say MCIT will be managing this for all the different Egyptian ministries, and there will be different landing pages created to brand Egypt and specific businesses. Egypt has been doing a nice job online with sites such as Egypt Memory and Eternal Egypt web sites.

As for the $2.5 million reinvestment, sources say it is part of MCIT policies (so it’s not specific to Google), this is what Microsoft also do in Egypt .“We are really excited about this partnership as we are committed to add value to Egypt.” Said Wael.

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