@ David....can Safaricom reduce their marketing expenditure because they are getting so much advertisement value equivalent? or would you ignore a competitor because he is not mentioned so much in the media? I don't think so......that is why am saying Advertisement Value Equivalent is merely a feel good data which in real sense does not mean anything.
so i will disagree with you that the stories are done purely on the basis of advertising spent.
1.Telecommunication is the fastest growing business in Kenya and one of the most dynamic industries in the world,so it is only natural for Telecommunication stories to occupy most of the space in the media.Safaricom having more than 75% market-share....it is only natural as well to be covered more than everyone else.
On Thu, Jan 20, 2011 at 8:22 PM, David Kiania | Asentric Consulting Ltd <kianiadee@gmail.com> wrote:
@MacD,
You know me better than that. The issue here is the quality of media stories which is saturated with Safaricom, purely on the basis of Advertising spend, and there's empirical evidence on that.
Are you satisfied with the media? Quality of stories. I totally disagree with Larry, can he substantiate by giving solid info on the "public demand" for safaricom related stories? I think au contre, it's justification for arm chair journalism. Aren't there business stories in Thika, Nakuru, Kisumu, is there an EPZ zone for business stories in Nairobi?
Let's stick to issues please.
Kiania D.On Fri, Jan 21, 2011 at 11:10 AM, Joseph McDonald <mcdonaldoj@gmail.com> wrote:
@ David..... Advertisement value equivalent is a simplistic way of looking at it.
And use of keywords only, to detect mention gives distorted facts.
I know many companies buy "feel good data" which does not add value to business decision making. but its because many people don't know the difference between data and intelligence"....but that is a story for another day.
Media houses have a responsibility as a business to be market driven.And as Larry explains if the viewers demand stories about certain company,their products or their representatives...then they have to comply.
@David why do you hate Safaricom so much?On Thu, Jan 20, 2011 at 7:38 PM, David Kiania | Asentric Consulting Ltd <kianiadee@gmail.com> wrote:
Larry,
Your response is welcome and don't take it as a personal affront. I actually have stats on the issue of press coverage given to Safaricom over two days 20th-21st Jan 2011
Find the report below, I totally disagree with you on "One of my media classes taught that media is a reflection of society. We give Safaricom loads of coverage because it is an interesting story but also because the people demand it."
24 Print Stories
30 Electronic Stories
27 Industry Print Stories
34 Industry Electronic Stories
With a combined PR value of KES 9,781,900
I guess 9.7 million worth of free love.
Kiania D.
---------- Forwarded message ----------
From: Reelmedia News Service <news@reelforge.com>
Date: Fri, Jan 21, 2011 at 9:00 AM
Subject: ReelMedia Review: 21-01-2011 09:00:09
My Print Stories (24 results)
My Electronic Stories (30 results)
Title Date Time Mediahouse Kshs Tonality Safaricom customers to buy airtime of five shillin 2011-01-20 13:15 RADIO UMOJA 0.00 neutral Mobile data market doubles 2011-01-20 09:15 Classic FM 28,500.00 neutral Mobile phones users experience challenges 2011-01-20 16:00 Classic FM 25,500.00 neutral Safaricom call rates will not reduce 2011-01-20 10:00 Classic FM 15,500.00 neutral Safaricom call rates will not reduce 2011-01-20 11:00 Classic FM 15,500.00 neutral Safaricom CEO will not file any complaint to CCK 2011-01-20 13:00 Classic FM 20,000.00 neutral Safaricom patners to launch new phone 2011-01-20 07:10 Classic FM 28,500.00 neutral Safaricom patners to launch new phone 2011-01-20 09:15 Classic FM 28,500.00 neutral MPs dismiss demolition plans 2011-01-20 13:00 KTN 108,600.00 neutral Safaricom's second tranche fully subscribed 2011-01-20 14:00 KTN 106,100.00 neutral Safaricom's second tranche fully subscribed 2011-01-20 21:00 KTN 161,300.00 neutral Safaricoms cable vandalized at Mombasa road 2011-01-20 19:00 Inooro FM 84,100.00 neutral Safaricom urges customers to be calm 2011-01-20 21:00 Mulembe FM 7,000.00 neutral Safaricom customers affected by Safaricom fiber cu 2011-01-20 17:15 Hope FM 24,600.00 neutral Safaricom partners with Huawei to unveil cheapest 2011-01-20 08:15 Hope FM 24,600.00 neutral Safaricom customers affected by Safaricom fiber cu 2011-01-20 16:00 Citizen Radio 85,100.00 neutral Safaricom customers affected by Safaricom fiber cu 2011-01-20 19:00 Citizen Radio 85,100.00 neutral Safaricom unveils cheap smartphone for Kenya marke 2011-01-20 08:30 Citizen Radio 43,000.00 neutral Safaricom apologizes over poor services 2011-01-20 16:15 Capital FM 27,000.00 neutral Safaricom apologizes over poor services 2011-01-20 17:15 Capital FM 27,000.00 neutral Safaricom determined in raising its share tradings 2011-01-20 12:10 Capital FM 18,000.00 neutral Safaricom seeking for ways to reduce shares 2011-01-20 14:15 Capital FM 18,000.00 neutral Collymore says he will not file a complaint on tar 2011-01-20 13:00 Kiss FM 20,000.00 neutral Govt yet to receive complains from mobile subscrib 2011-01-20 08:15 Kiss FM 45,000.00 neutral Mobile data market doubles 2011-01-20 09:15 Kiss FM 45,000.00 neutral Safaricom launches cheap smartphone for Kenya mark 2011-01-20 09:15 Kiss FM 45,000.00 neutral Safaricom to strengthen data market 2011-01-20 08:30 Hot 96 19,000.00 neutral Govt backs lower tariffs 2011-01-20 21:00 CTV 211,800.00 neutral Got a problem? SMS the m-church 2011-01-20 21:00 NTV 177,000.00 neutral Safaricom customers affected by Safaricom fiber cu 2011-01-20 21:00 NTV 177,000.00 neutral
Industry Print Stories (27 results)
Title Date Page Mediahouse Kshs Tonality A GRAND FALLOUT AT THE PLACENTA PARTY 2011-01-21 Z10 Daily Nation 32,000 N/A Dialogue sought in city roads plan 2011-01-21 64 Daily Nation 170,000 neutral Kiptanui out to prove critics wrong in Dubai 2011-01-21 59 Daily Nation 27,000 neutral ROCKER 2011-01-21 Z5 Daily Nation 112,000 N/A TAKE TEN:What do you think of Kenya live? 2011-01-21 Z4 Daily Nation 156,000 neutral Cable cuts put Safaricom subscribers off air 2011-01-21 34 The Standard 257,400 neutral embarrassing moments: 'Shock-let' 2011-01-21 P8 The Standard 81,900 N/A Ruhila Adatia 2011-01-21 P18 The Standard 228,360 N/A AVCS provides what you need 2011-01-21 24 Business Daily 86,400 N/A Copy Cat LImited is Cisco's Telepresence advanced 2011-01-21 21 Business Daily 194,400 neutral Doubting if you are a hacker? Remember phone booth 2011-01-21 35 Business Daily 162,000 N/A Hackers feed black market 2011-01-21 8 Business Daily 68,400 N/A Regulator bans use of '6969' code in lottery 2011-01-21 2 Business Daily 12,600 N/A Safaricom entry to shake homes Internet market 2011-01-21 9 Business Daily 205,200 neutral Safaricom takes lead in offering telepresence solu 2011-01-21 22 Business Daily 356,400 positive XMedia webcasts events live 2011-01-21 24 Business Daily 91,800 N/A Balozi wa heri njema wa kampuni ya Airtel 2011-01-21 14 Taifa Leo 23,400 N/A CCK declines to intervene in mobile phone tariff w 2011-01-21 28 The People Daily 125,000 neutral Chinese IT firm launches smartphone in Kenyan mark 2011-01-21 28 The People Daily 25,000 neutral Officer to stay in remand, court rules 2011-01-21 2 The People Daily 40,000 N/A PesaPoint, jubilee enter ATM partnership 2011-01-21 29 The People Daily 33,000 N/A Sandra Bullock's baby ipad 2011-01-21 19 The People Daily 18,000 N/A 5 MPs against Mombasa Road demolitions 2011-01-21 3 The Star 38,400 neutral Heavy trading in banks' shares, Safaricom remains 2011-01-21 13 The Star 57,600 neutral I RECALL THE DAYS OF 'SINGH! WAPI KARENDAH? 2011-01-21 25 The Star 80,640 N/A Safaricom's fundraising a success- Collymore 2011-01-21 13 The Star 15,360 neutral Will sh1 tariff put telcoms out of business? 2011-01-21 15 The Star 190,080 neutral
Industry Electronic Stories (34 results)
Title Date Time Mediahouse Kshs Tonality Facebooks Goldman wont offer shares to Americans c 2011-01-20 15:00 K24 99,000.00 N/A Facebooks Goldman wont offer shares to Americans c 2011-01-20 21:00 K24 99,000.00 N/A MPs demand Govt's position on demolitions 2011-01-20 13:00 K24 99,000.00 N/A Kenya launches website on fiscal stimulus programm 2011-01-20 13:00 KBC English Service 16,520.00 N/A Government should not demolish companies along Mom 2011-01-20 13:00 RADIO UMOJA 0.00 N/A Safaricom customers to buy airtime of five shillin 2011-01-20 13:15 RADIO UMOJA 0.00 neutral Kenyans may be able to pay charges through mobile 2011-01-20 10:00 Classic FM 15,500.00 N/A Mobile service providers are comfortable with new 2011-01-20 07:10 Classic FM 28,500.00 N/A Safaricom CEO will not file any complaint to CCK 2011-01-20 13:00 Classic FM 20,000.00 neutral Safaricom patners to launch new phone 2011-01-20 07:10 Classic FM 28,500.00 neutral Safaricom patners to launch new phone 2011-01-20 09:15 Classic FM 28,500.00 neutral Internet growth kicks off in all parts of the worl 2011-01-20 21:00 KTN 161,300.00 N/A INTERVIEW: NEW TRANSPORT RULES 2011-01-20 07:00 KTN 108,600.00 N/A MPs dismiss demolition plans 2011-01-20 13:00 KTN 108,600.00 neutral Facebook changes profile plans 2011-01-20 08:15 Hope FM 24,600.00 N/A Insurance firms told to educate public 2011-01-20 13:15 Hope FM 24,600.00 N/A Safaricom partners with Huawei to unveil cheapest 2011-01-20 08:15 Hope FM 24,600.00 neutral Safaricom unveils cheap smartphone for Kenya marke 2011-01-20 08:30 Citizen Radio 43,000.00 neutral Safaricom seeking for ways to reduce shares 2011-01-20 14:15 Capital FM 18,000.00 neutral Swiss police re-arrest former banker over Wikileak 2011-01-20 07:10 Capital FM 27,000.00 N/A Swiss police re-arrest former banker over Wikileak 2011-01-20 09:10 Capital FM 27,000.00 N/A British MPs banned to use twitter while sitting 2011-01-20 09:00 Kiss FM 45,000.00 N/A Collymore says he will not file a complaint on tar 2011-01-20 13:00 Kiss FM 20,000.00 neutral ICT department in education expanded 2011-01-20 09:00 Kiss FM 45,000.00 N/A Safaricom launches cheap smartphone for Kenya mark 2011-01-20 09:15 Kiss FM 45,000.00 neutral Barclays Bank to lay off 5% of its employees 2011-01-20 08:30 Hot 96 19,000.00 N/A Barclays Bank to lay off 5% of its employees 2011-01-20 07:10 Hot 96 19,000.00 N/A Economic stimulus program posted on Web 2011-01-20 07:10 Hot 96 19,000.00 N/A Gvt declares economic stimulus a success 2011-01-20 08:30 Hot 96 19,000.00 N/A Govt backs lower tariffs 2011-01-20 21:00 CTV 211,800.00 neutral Infrustructure projects face reduced funding 2011-01-20 21:00 CTV 211,800.00 N/A MCK chairman unveiled 2011-01-20 21:00 CTV 211,800.00 N/A Got a problem? SMS the m-church 2011-01-20 21:00 NTV 177,000.00 neutral PM Live show 2011-01-20 13:30 NTV 140,400.00 N/A
Thank You,ReelMedia News Service
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