Well I think for starters their products were over priced and didn't feel like a Kenyan venture. Plus most of the would be shoppers live in Nairobi anyway and why bother ordering online when I can get cheaper on the ground? If their products were cheaper than the shops( seeing as they are not paying rent, kanjo fees,mungiki fees etc ) then definitely they would get traction
http://sturvs.com/332859/Early adopter of technology by statistics are usually working class men between ages 20-40 yrs;That being said - if this demographic is not aware, or does not find the technology useful in its own Country - the technology is headed for the dogs.Its like starting an Online Tax Payment system in Somalia.
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