I think, Kencell/celtel/zain have never ever understood or known how to capture this market....simple. It has little to do with CCK, government or anything else. When they both started out, kencell was actually ahead and they made a mistake of insisting on per minute billing....mistake number one....then they went ahead to mistake number two ...concentrating on the upper class market while saf went for common mwananchi (which is exactly what equity did as well, going for the masses and look where both saf and equity are)....
mistake number three....they have changed names three times now and none of the names feels kenyan or resonates with the common man (kencell comes close but it was used when they were busy alienating the common man and going for rich people so it counts for nothing). If you go to other countries where vodaphone has interests, most use the name vodaphone or something close but here they used a name that sounds local
finally, price wars are no longer a method to get the numbers in the market, atleast not in the short run, maybe long term will change....the issue now is what package are you offering that counts and from what ive seen, people will simply not move coz of price, they want the whole package that comes with line (just look at the current offers, where you get a (phone, line, airtime ,pouch, discounts in some shops) all for like 2-3k all targeting the common man..
basically i think zain are not doing well because they have never really connected with the common man....if they would then the scenario done below would fail because half our phonebooks would be zain numbers....
On Tue, Apr 21, 2009 at 10:06 AM, ndungu stephen <ndungustephen@gmail.com> wrote:
The reason people are moving to safcom and not wandering is simple,,,, using equalities/inequalities...
CALLING FROM SIGN CALLING
safaricom zain <= zain
zain safaricom always > safaricom
And this results to 'clever' kenyans in Safcom always telling Zain people to call them instead cos the zain pple have a better 'offer';
And the people in Zain eventually get tired of always spending and receiving almost no calls in return,, so they quit and migrate.
Which takes us back to the discussion we had a few weeks ago - the Government owns Safcom, CCK, Telkom ; Some CEOs of these
sit on the CCK board, right ???
So how can one play a Football Match against other teams and be both the the player(s) and the referee ??
Obviously the disadvantaged team will always cry foul, but the referee will be so-o deaf;;; and they will always be receiving penalties !!!
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