It can somewhat be explained scientifically.... On Sun, Apr 19, 2009 at 11:52 AM, Phares Kariuki <pkariuki@gmail.com> wrote:
Here is what I don't get, its cheaper to text a safcom line from a zain line than it is to do so from a Safcom line, further, it costs the same (for prepaid users) to call safcom, why are people still on Safaricom? I just don't get it...
It's all in the mind... create an impression, encourage habits, develop further instruments, manage opinion, and voila... you've succeeded at multi-levels/structures lock-in. You will be amazed at how below marketing prognosis reflects consumers habits aka 'the market.' (Gakuru's Theory:) There are basically three types of people in any society -I use the "flag", "pole" and "wind" lexicons. Flags: Whichever direction the wind blows, the flags follow. Wherewith strong winds they really fly, to follow 'fashion', trends, mass impressions. Wherewith no winds they rest easy but hanging onto their comforting poles. Poles: Wind, rain or shine, cemented on concrete, they never move an inch. Those ones never know 'what-time-it-is' as it were.. with little oscillation, sometimes they 'cheat' signs of change but they soon return to their firm upright, restful positions. Winds: They blow gushing winds of change. Sometimes they are so strong they blow off roofs of sleeping peoples' houses...exposing deeply-held secrets to wide open view from above;) Marketers capitalising on these human traits decide whether their products are targeted at winds, poles or flags. They decide how to 'manage' lesser intended audiences. This also applies in politics when deciding on majority of voters to target. --- I encourage you to watch 'Class Action' (1991) Gene Hackman movie to know who are called 'bean counters' the usefulness of http://en.wikipedia.org/wiki/Class_action_lawsuit .