​Customer data is at the core of every enterprise in Kenya and it is guarded jealously especially when enriched with additional parameters that give visibility to the very nature of the customer. The cost of data collection, storage and constant sanitization adds up over time increasing its value and the lengths to which enterprises are willing to widen the moat around their prized possession - http://www.mbuguanjihia.com/business/who-should-hold-the-keys-to-citizen-consumer-data.html