hi guys, i have been digesting the report initially with sceptism given the figures i got but now that im done, i cant agree with it more, and disagree with joes assertion with regard to critical mass.

Here is the raw data:

average internet usage:
daily -> 3.5%
Weekly -> 8.5%
Monthly -> 13%

Ok, now thats straightforward. that means that on average, 13 percent (if youre wondering, ive done the average of the rural and urban usage) of the approximate 4 million users browse the internet once a month, 8.5 percent browse at least four times a month and only 3.5 browse every day.

Internet usage by demographic:
 15-17 years 10 percent.
18 - 24 years 21 percent.
25 - 34 years 19 percent.
35 - 44 years 15 percent.
45 + years 8 percent.

Internet usage:
here is a sample of thse polled of what they do online.
entertainment / games / music 54%
social networking 45%
email 42
shopping 11 %.

Now the questions i ask you based on the report:
What proportion of the population here, is :
a) banked enough to have means of transaction.
b) moneyed enough to buy and sell
c) online for long enough to engage in buying and selling
and finally,
specifically online to buy stuff.

my2cnts....


On Tue, Aug 17, 2010 at 9:39 PM, John Maina <mwasjunior@gmail.com> wrote:
 Could it be that we are looking at the "critical mass" question from the wrong perspective? We have more online users than asia tigers such as Singapore, we have $3.6 Billion worth of mobile payments per year (paypal Mobile Global only has $600 million) all this money goes to purchasing goods and Services so why aren't we designing products that these users can actually use? Someone pointed me to Kalahari earlier..I agree its better than what we have in the market..but why do I have to wait 11 working days for a product? 
 
@alex mwega: For purchase of goods outside Kenya..paypal and Equity have some interesting stuff in the works.

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