We all know that talent is not everything in a cut throat capitalistic market. Market knowledge is the key to converting talent to scrilla, kaching ching, moola, rent, gas money you name it. So for the mobile developer seeking to scratch the consumer itch and have that translate to revenue, I introduce the Nokia Idea Storm challenge. Developers have everything to gain from this initiative as Nokia are asking consumers in Kenya and Uganda what they want …and giving developers free access to this information, enabling them to customize their apps to local needs.

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