
They should have electronic stores like "Buy More" and "Apple stores" for the common mwananchi. Where we have tech -sav vy guys explaining to an average consumer what they need in terms of what they can afford and functionality. And these stores should have true international retail prices. I have said time and again - kenyan businessmen go wrong on pricing - always waiting to see which fool will buy an 9k camera for 24k. They fool 1 guy, make 1 sale - and lose on much more turn over because someone feels justified that they flew all the way to Dubai and so prices should be x3 because the mwananchi will never get a chance to fly out and import one himself. And because they have buried their heads under the sand thinking the mwananchi does not have another option - and will never know the actual retail price... But what if the consumer somehow come to know - will they ever return to that shop that 'ripped' them off ? Why cant we concentrate on business models based on 'volume of sales' - and we will get a huge customer base and satisfied consumers will feel encouraged to buy upgrades or future models - because they are affordable. And with the advent of internet - electronic consumer shops had better watch out because, Before we buy: 1) google the exact price and compare prices across different shops and countries. Come up with an average and decide on your upper limit - factor in shipping 2) compare different features of a cheaper or more expensive models and note why they are better than what you want to buy [ i really hate that stupid phrase retail assistants throw at buyers "hii ni original" - that is a load of crap - why dont you tell me " its worth 80k it can shoot at 1 million frame per second at 480 by 640" or something...
I like the airlines duty free shops - one gets amazing electronic products at near international retail prices..