On Fri, Jan 21, 2011 at 11:10 AM, Joseph McDonald <mcdonaldoj@gmail.com>wrote:
@ David..... Advertisement value equivalent is a simplistic way of looking at it.
And use of keywords only, to detect mention gives distorted facts.
I know many companies buy "feel good data" which does not add value to business decision making. but its because many people don't know the difference between data and intelligence"....but that is a story for another day.
Media houses have a responsibility as a business to be market driven.And as Larry explains if the viewers demand stories about certain company,their products or their representatives...then they have to comply.
"if viewers demand stories about ..." McD, in which forum does the media houses give the viewers the platform to do that? I'd particularly love to see proof and what is considered as "substantial demand". I remember sometime back we discussed the issue of "useless" "opinion questions" during prime time news on almost all channels. I still hear such questions and wonder what is their value to the media houses. OTOH, I hear very constructive radio shows, particularly on Radio Jambo (it's become my favorite, even suitable substitute to TV) when it comes to topical debates, but I still don't know if there is a forum where I can tell them what I'd like to hear on Radio, or even TV. -- Best regards, Odhiambo WASHINGTON, Nairobi,KE +254733744121/+254722743223 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Damn!!