I see that works out. Microsoft however soon lost interest in Internet Explorer as that was just a "knee jerk" reaction. Second time it happened, it was Mozilla Firefox and to date, Msft is still fighting the onslaught. Google appear to have a solid strategy, with Google+ for businesses turning out to be quite an arsenal. Even locally, they seem to be quite on a strategy, with university hangouts and using Celebs like Juliani to lure people to Google+ Facebook still have lots of information on people, including their interests (from the pages you like, and tracking pages you visit with a Facebook cookie). For good measure, they even made sure that your friends can add you to groups, just in case they missed any of your interests. Lately, they are suggesting that you may soon have the ability to subscribe to people who are not even on Facebook ...