Happy Ladies Day! The main description of the actions by the players is - Laggards, which is very sad since it would have been expected that the big players would have been the industry trend setter on this global move. I take that their technocrats should understand it much better than the rest of us and even have been part of the global drivers leave alone even locally in Kenya.They seem to be playing catch-up when the industry has already moved on. I would expect them to act more as awareness,enlightening us the public on this migration and possibly how best it should be carried out. In the meantime their Boardrooms should have been busy with their specific stations game plan or a joint industry one. Sadly it seems this is another case of the dominant player now playing catch up and using reputation tactics to try and stall a development that is already on course. Aside from that, in making business sense I would expect that there is earning sharing formulaes between the TV stations and the "decorder owners" which may range from; air my TV Station content for free and reach as many people as possible then advertisers will pay as I have dominant reach or as a TV Station and content owner, then pay me so as to air my content through your decorder.So where is such business formulae not working thus resulting in the need to air the Adverts on breach of rights et al? Moreover, to view all the TV Stations and even more there are other routes without the need for the said decorders - via the internet (even newspapers!). Which means that the more the internet reach grows, the more creative the Boardrooms require to be as this shakes up the traditional model of their business. In the meantime, I and many more continue to enjoy the TV stations that do not require use of decorders, as we await for the supplier who will give them for free (why invest in a gadget) thus they may reach out to advertisers and blow their trumpet on their mass reach! I believe this is an opportunity for exciting times for their Boardroom teams, consumers are good at uptake - only if they can get into "new business model mode" and faster faster. Have a blessed day. Regards/Wangari --- Pray God Bless. 2013Wangari circa - "Being of the Light, We are Restored Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of God on Earth". On Wednesday, 21 January 2015, 7:52, Ali Hussein via isoc <isoc@lists.my.co.ke> wrote: Mwendwa That is exactly my point. We shouldn't disregard the fact that content costs. In the recent past we have seen local TV Stations come up with winning local programs. And local artists being awarded accordingly. We mustn't think that this comes out of thin air. Let Startimes and others enter into a commercial discussion with the media houses. I am sure they will come to an agreement. AliHussein Tel: +254 770 906375/ 713 601113 Twitter: @AliHKassimSkype: abu-jomoLinkedIn: http://ke.linkedin.com/in/alihkassimBlog: www.alyhussein.com Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with. On Tue, Jan 20, 2015 at 6:44 PM, Mwendwa Kivuva <Kivuva@transworldafrica.com> wrote: On 20 January 2015 at 17:26, Ali Hussein via kictanet <kictanet@lists.kictanet.or.ke> wrote: On the side of the four media houses I believe they have a right to have a commercial discussion with GOtv and the others since content drives advertising revenue I tend to believe GOtv, Startimes are "aerial" providers. If I am an advertiser, and I want my audience to be KBC viewers, I would put my advert on KBC and not GOtv. In the same breadth, the "aerial" providers should not be able to dictate a user's viewing experience. If I'm viewing KBC via Startimes, at no time should I see Startimes or ElimuTV or Citizen TV related advert without me the viewer switching stations. Regards ______________________ Mwendwa Kivuva, Nairobi, Kenya "There are some men who lift the age they inhabit, till all men walk on higher ground in that lifetime." - Maxwell Anderson _______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc