Happy Wednesday! I hope you are very well. Let us get the clutter out... what does "local content" look like?? For marketers, we tell them "Qut the Qrap". So no more jargon just tell us what activation means i.e going out into the market-place and doing activities to engage with consumers e.g a roadshow, sampling outside the supermarket. For Financial Analysts as shareholders, just tell us our dividend amount and not the whole 15 pages on the company's performance, break-even, 9digit profitability, ratio of total dividends. We understand things in a cacoon-ised way and based on our interest and mostly exposure. For the Television side, for the longest there was hype that we need "local content"-jargon. It was not until the Television players digested for us what "local content" meant when we got to see one locally produced programs, then many more and quality ones as per their target polunation - Papa, Tahidi that it sunk- ooohhh that is what they meant. Today it is not only drama series that air but music shows, and even advertising which must be what they meant when they said " Television should have local content". So for the internet in Kenya, what are the twenty (20) expressions of "local internet content". Secondly, to whom does it have value i.e who is interested in it and will pay for it. Thirdly, who will be the final user? With this then priorities may be defined, specific strategies may be designed by different entities, collaborations created and communications targeted to specific segments of the population. Let go - what are the twenty (20) expressions of "local internet content and who can/will pay to access it", who is the best person/entity to drive for its development? Which of this top 20 would be ISOC top focus to take on in the short term and in the longterm? This should now support the ISOC leadership in their planning. Have a pleasant day. Regards/Wangari --- Pray God Bless. 2013Wangari circa - "Being of the Light, We are Restored Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of God on Earth". --- On Tue, 21/5/13, Barrack Otieno <otieno.barrack@gmail.com> wrote: From: Barrack Otieno <otieno.barrack@gmail.com> Subject: Re: [ISOC_KE] Fwd: Neilsen Report on African Consumers - word of mouth is extremely important in African culture To: "Gideon" <gideonrop@gmail.com> Cc: "isoc@lists.my.co.ke" <isoc@lists.my.co.ke> Date: Tuesday, 21 May, 2013, 20:08 Gideon, How many Kenyans reach University? i think we need a better strategy of reaching out to the marginalised and enabling them to tell their story or connect to the world through the Internet. Best Regards On Tue, May 21, 2013 at 1:37 PM, Gideon <gideonrop@gmail.com> wrote: Hi all, This is an interesting report, the idea is how to transfer the "word of mouth" online, so that content is massive. We have real and untapped content that would be great as a resource and can then be turned to monetary value. We still have a challenge in content harnessing and development, if we can translate this sooner to tangible repository then we shall be advancing. I still believe in starting at the university so that its embedded as DNA at school. Gideon Rop, DotConnectAfrica On Tue, May 21, 2013 at 12:20 PM, Ali Hussein <ali@hussein.me.ke> wrote: +1 Barrack. Regards Ali HusseinCEO, 3mice interactive media ltd Partner, Telemedia Africa Ltd Tel: +254713601113 Twitter: @AliHKassim Skype: abu-jomoLinkedIn: http://ke.linkedin.com/in/alihkassim Blog: www.alyhussein.com Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with. On Tue, May 21, 2013 at 12:18 PM, Barrack Otieno <otieno.barrack@gmail.com> wrote: Wangari, Colleagues, People buy value, i think we need to encourage uptake of local content and greater consumption of digital products, this way the numbers will grow automatically? why is it that we have close to 30 million mobile phone subscibers and 16 Million Internet users? why would more people own gadgets and fail to use a service that can be enable on the gadget?. the cost of connectivity is high because we are consumers of foreign content hence we are charged for riding on foreign networks. We need to encourage generation and greater use of more local content, i am glad this is part of the governments plans. As Internet Society members we need to to be at the forefront of encouraging people in our villages and neighbourhoods to get online, one person at a time. ISOC has a goal of ensuring 70% of Internet traffic resides within the continent by 2020. I think we should work with all relevant stakeholders such as TESPOK, BAKE, IHUB, CCK KICTB and Ministry of Infocom to achieve this. My 50 cents On Tue, May 21, 2013 at 10:15 AM, Ronald Ojino <ronojinx@gmail.com> wrote: Joly et Wangari,Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated. Regards R.O ---------- Forwarded message ---------- From: Ronald Ojino <ronojinx@gmail.com> Date: Tue, May 21, 2013 at 10:13 AM Subject: Re: [ISOC_KE] Neilsen Report on African Consumers - word of mouth is extremely important in African culture To: WANGARI KABIRU <wangarikabiru@yahoo.co.uk> Joly et Wangari,Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated. Regards R.O On Sun, May 19, 2013 at 1:25 PM, WANGARI KABIRU <wangarikabiru@yahoo.co.uk> wrote: Happy Sunday!, A great and simplified read! The abstract has great insights even for other sectors wrt their consumers and how to segment them intelligently due to the uniqueness of the market. .".In addition to which, it rams home the point that word of mouth is extremely important in African culture." It will be exciting to hear at the IGFs the economic perspectives. Have a pleasant day. Regards/Wangari --- Pray God Bless. 2013Wangari circa - "Being of the Light, We are Restored Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of God on Earth". --- On Sat, 18/5/13, Joly MacFie <joly@punkcast.com> wrote: From: Joly MacFie <joly@punkcast.com> Subject: [ISOC_KE] Neilsen Report on African Consumers To: "isoc@lists.my.co.ke" <isoc@lists.my.co.ke> Date: Saturday, 18 May, 2013, 12:34 http://www.idgconnect.com/abstract/1699/analysis-social-media-advanced-mobil... Part of the reason doing business in Africa is such a challenge for many people outside the region is because the continent is so vast and disparate. There is also often a lot of ignorance on the differences between various countries from people in the West. Although this Neilson report is a trifle simplistic and based exclusively on consumers, it does help provide a cohesive overview of the marketplace as a whole. In addition to which, it rams home the point that word of mouth is extremely important in African culture. In the ‘Savvier’ areas this extends to ‘virtual word of mouth’ but recommendations are still highlighted as more key than elsewhere in the world. -- --------------------------------------------------------------- Joly MacFie 218 565 9365 Skype:punkcast WWWhatsup NYC - http://wwwhatsup.com http://pinstand.com - http://punkcast.com VP (Admin) - ISOC-NY - http://isoc-ny.org -------------------------------------------------------------- - -----Inline Attachment Follows----- _______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc _______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc -- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake. -- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake. _______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc -- Barrack O. Otieno+254721325277+254-20-2498789 Skype: barrack.otienohttp://www.otienobarrack.me.ke/ _______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc _______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc -- Barrack O. Otieno+254721325277+254-20-2498789 Skype: barrack.otienohttp://www.otienobarrack.me.ke/ -----Inline Attachment Follows----- _______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc