99% of Kenya’s 6.5m internet users access it via mobile, of which Safaricom owns 77% marketshare.
In Kenya, when you buy a 1.5Gb internet bundle from Safaricom you pay 1000ksh (~$12). You’ve paid for the data, and there is no additional cost to Safaricom if you were to use that data today or a year from now. The whole concept of data bundle expiry is ridiculous, as noted by Safaricom CEO Bob Collymore when he visited the iHub:
“When you go into a petrol station and fill up your car, does the owner of the petrol station tell you to bring it back on Wednesday to take back what’s left in the vehicle? Of course not. So I ask, why the hell are we doing that?”
Read on
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Ali Hussein|Managing Partner
Telemedia Africa
Azania Technology Group
Chaka Court, Argwings Kodhek Road
P O Box 14556-00100
Office: +254 737 751409
Cell: +254 773/713 601113
Nairobi, Kenya
Twitter: @AliHKassim
Skype: abu-jomo
"You generally hear that what a man doesn't know doesn't hurt him, but in business what a man doesn't know does hurt.". - E. St. Elmo Lewis, member, Advertising Hall of Fame