Happy Sunday!, A great and simplified read! The abstract has great insights even for other sectors wrt their consumers and how to segment them intelligently due to the uniqueness of the market. .".In addition to which, it rams home the point that word of mouth is extremely important in African culture." It will be exciting to hear at the IGFs the economic perspectives. Have a pleasant day. Regards/Wangari --- Pray God Bless. 2013Wangari circa - "Being of the Light, We are Restored Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of God on Earth". --- On Sat, 18/5/13, Joly MacFie <joly@punkcast.com> wrote: From: Joly MacFie <joly@punkcast.com> Subject: [ISOC_KE] Neilsen Report on African Consumers To: "isoc@lists.my.co.ke" <isoc@lists.my.co.ke> Date: Saturday, 18 May, 2013, 12:34 http://www.idgconnect.com/abstract/1699/analysis-social-media-advanced-mobil... Part of the reason doing business in Africa is such a challenge for many people outside the region is because the continent is so vast and disparate. There is also often a lot of ignorance on the differences between various countries from people in the West. Although this Neilson report is a trifle simplistic and based exclusively on consumers, it does help provide a cohesive overview of the marketplace as a whole. In addition to which, it rams home the point that word of mouth is extremely important in African culture. In the ‘Savvier’ areas this extends to ‘virtual word of mouth’ but recommendations are still highlighted as more key than elsewhere in the world. -- --------------------------------------------------------------- Joly MacFie 218 565 9365 Skype:punkcast WWWhatsup NYC - http://wwwhatsup.com http://pinstand.com - http://punkcast.com VP (Admin) - ISOC-NY - http://isoc-ny.org -------------------------------------------------------------- - -----Inline Attachment Follows----- _______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc