In a letter to ICANN, (attached)
Google outlined that it would opt to use the “search” domain in a slightly quirky new way. It would use it as a dotless domain — think http://search
— which would use a redirect and a “new technical standard” to provide results from whichever search service a user designates. In other words, it wouldn’t necessarily use Google, at least if you didn’t want it to.
The letter also detailed similar ideas for domains like .app, .blog and .cloud, in each case the domain simply being a springboard for whatever platform or service the user chooses. The idea, presumably, is to create a single jumping off point for all users which still allows them to use the service they want — or need — to. Of course, whether that’s enough to convince competitors and ICANN that the idea is OK remains to be seen but as of now it stands rejected.
food for thought (how many of us who want to search do the following ? type on your browser www.google.com > type the content you want to search.) i think most of us simply query from the browser without specifying the search engine. that in its self is a dotless search
Regards,
Kelvin